How to Block Referrer Spam in WordPress & Google Analytics

Spam stinks. Regardless of what type of spam latches onto the hard work you’ve put into your website, it acts as a barnacle, sneakily diminishing the quality of your site, and in turn, tricking search engines to think that a spammer website is more credible. Other types of spam are more interested in using your server space to send out requests, while some take advantage of users to send over harmful malware and viruses. Spam needs you, but you certainly don’t need it. In fact, when building a website on WordPress, it’s wise to implement tools to prevent all types of spam from infiltrating your online presence. One type of spam is called referrer spam, and it affects WordPress sites that aren’t prepared. In addition, it can get into your Google Analytics system, preying on your rankings and turning search engines against you. Overall, your best bet is to block referrer spam in WordPress and Google Analytics. How do you go about doing this? You’re going to find out in just a minute, but first let’s understand a little more about referrer spam and how it can effect your website. What is Referrer Spam? Referrer spam has one purpose: To target search engines. On the surface, here’s how #wordpress #smallbusiness #entrepreneur