History of the WebDevStudios Internal Starter Theme

One of the most exciting things of my job here at WDS is getting to spearhead our internal starter theme: wd_s. It has come a long way since its inception (a fork of Automattic’s Underscores) and it’s a thrill to help mold it into something that our agency uses on every project. Though it hasn’t always been that way… In the spring of 2013, WDS started to take on more enterprise level clients. Internally, WDS was also hiring more and more developers to match the workload. Our internal project workflow was also pretty fluid. Developers were assigned to projects based on individual availability. The first person to start a project would generally spin up a Genesis child-theme, or use our own premium theme Startbox, or maybe even choose a theme they were familiar with. Shortly after I was hired, we kicked off a build for Securelist. Based on my availability, it was up to me to choose a theme. Naturally, I asked around to see how everyone felt. Because of some recent hires, not everyone was familiar with Genesis or Startbox. Given the size and scope of this project, we decided against Genesis and instead I opted for TwentyThirteen. Deconstruction Can Sometimes Inhibit Construction Let me #wordpress #smallbusiness #entrepreneur

https://managewp.org/articles/11560/history-of-the-webdevstudios-internal-starter-theme