The WPLift Guide to Freemium Plugins: Strategies & Tips for Promoting your Product

The popularity of the freemium model for pricing software and services is showing no signs of slowing down. WordPress plugins are just one example of how developers have succeeded in growing a business by giving away their core product for free, then making money by selling access to new features, premium support, or some other upgrade to the product or user experience. In fact, some of the most popular WordPress plugins are freely available with additional features offered as commercial products. We highlighted 10 plugins making use of the freemium model in a recent article, but there are countless other examples out there in the WordPress ecosystem. In this article, we will take a look at the freemium model in more detail, as well as exploring how you can go about making your freemium product a success. We’ll compare some of the different options for making use of the freemium pricing model and give you some examples and further reading. History of the Freemium Pricing Strategy The freemium model might seem like something unique to the digital age we now live in. A time where software can be downloaded to our phones, tablets, and computers almost instantly and often without charge. #wordpress #smallbusiness #entrepreneur

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